Retail Thrives in California: Welcome to the Nation's Largest Market
California is the place to be if you're in retail—no matter your size. With more than 514,000 retail establishments, 3.6 million direct retail jobs, and a total impact of $738.8 billion on GDP, this isn't just a market; it's the market.
Retail is the largest job category in California, supporting 6.4 million jobs across sectors. From Main Street boutiques, to global e-commerce giants, retail drives the state's economy.
Big Market. Bigger Opportunity.
California has more than 39 million residents, and they bring spending power. With a statewide median household income of $96,334 and some of the highest-income areas in the country, retailers will find loyal, high-value customers, who accelerate their growth.
This is a state where neighborhood shops, luxury brands, big-box retailers, and online powerhouses thrive—often just blocks apart.
Diverse Regions, Distinct Opportunities
What sets California apart isn't just its size and variety. Retailers can find the perfect fit in one of the state's many distinct regions:
- Southern California is a global fashion, tourism, and lifestyle brand hotspot.
- The Central Valley is ideal for logistics and distribution, with room to grow.
- The Bay Area leads in tech-forward retail, e-commerce innovation, and premium brand positioning.
- Inland Empire and High Desert areas offer affordable real estate, growing populations, and booming suburban demand.
Retail Moves Fast. California Moves Faster.
California is home to some of the most innovative retail brands in the world. Whether you're testing a new concept, scaling operations, or expanding your footprint, California gives you access to:
- Massive foot traffic and online engagement
- Statewide infrastructure to support supply chains and logistics
- Forward-thinking consumers
- World-class airports, ports, and freeways connecting you to global markets
No matter where you set up your shop, you'll tap into a region with a built-in customer base, tailored to your retail model.
A Workforce That Gets It
Retail may be the largest job sector in the state, but it's also one of the most dynamic. California's labor force is young, tech-savvy, multilingual, and deeply experienced in retail across all levels. With $169.8 billion in direct labor income generated from retail alone, a deep and well-compensated talent pool is ready to support your growth.
And thanks to California's universities, community colleges, and workforce development programs, there's a steady pipeline of future talent being trained in business, logistics, customer service, and digital retail, every day.
39M+ Reasons to Choose California
Retail is one of California's largest sectors and industry employers. If you're ready to expand your brand, test new models, and access an unmatched market of consumers and talent, you're ready for California.
TeamCalifornia will help you explore the best region for your retail business.