Tourism in California: Driving Economic Growth and Opportunity

California’s tourism industry is a powerful economic engine, drawing millions of visitors each year, who contribute significantly to local economies. As a top destination for both domestic and international travelers, the state’s vibrant attractions, cultural experiences, and natural beauty make it a key player in economic development.

Industry Impact

Visitor Volume: California is forecast to welcome 279 million visitors in 2025, marking a 2.9% increase from the previous year.

Spending Growth: Total visitor spending in California is projected to rise by 6.2% in 2025, fueling local businesses and job creation.

Long-Term Gains: By 2028, tourism spending is expected to exceed 2019 levels by 35%, showcasing the industry’s resilience and expansion.

Tourism Means Jobs

The tourism industry supports thousands of businesses, from hotels and restaurants, to tour operators and entertainment venues. This sector plays a critical role in employment, helping to sustain vibrant communities across the state.

Investing in Tourism’s Future

California continues to invest in its tourism infrastructure, ensuring visitors have exceptional experiences while supporting the growth of the industry. With increasing visitor spending and a strong upward trajectory, tourism remains a cornerstone of California’s economy.
 

Join us in shaping the future of tourism in California—where business and travel grow together.